General integration

EGG Retail Experience

EGG Retail Experience · Cavendish Square, Cape Town

The EGG checkout counter, with a long LED screen on the wall and ring-shaped light fittings on the ceiling.

Summary

EGG at Cavendish Square, Cape Town, blends shopping with technology. We supplied audio in twelve zones, LED signage and lighting, all under Q-SYS control.

The setting

EGG is a retail attraction at the Cavendish Square shopping centre in Cape Town. It combines the physical shopping experience with digital technology.

The challenge

EGG had to feel like more than a shop. Sound, screens and light needed to work together across a large open floor, and staff needed to run them from one place.

What we did

Our Audac audio solution gives 360-degree coverage across twelve zones. Pixel Plus digital signage screens run throughout the space.

For lighting, we used Cameo and ACME products and built an arch from 65 m of RGB pixel tape (a strip of individually controllable LEDs). Q-SYS automation controls the whole system.

The outcome

Audio, screens and lighting now run under one Q-SYS control system, so staff manage the whole space from one place.

In figures

audio zones
12
Source: SAW project records
RGB pixel tape in the lighting arch
65 m
Source: SAW project records

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