General integration
Nike Store
Nike Store · Mall of Africa and Menlyn Park
Summary
Nike wanted signage that shoppers notice as they walk past. With Pixel Nation we supplied Pixel Plus Xcell-i LED displays and Novastar players for its Mall of Africa and Menlyn Park stores.
The setting
Nike has stores at Mall of Africa and at Menlyn Park. We worked with our AV partner, Pixel Nation, and were contracted in early 2020.
The challenge
The stores needed signage that shoppers notice as they pass, and that still looks clean at close range through the shopfront glass. That takes a display with a fine pixel structure and a reliable way to play the content on it.
What we did
We supplied our Pixel Plus Xcell-i LED, chosen for its low pixel density. Both displays are processed by Novastar Taurus multimedia players.
The outcome
The displays show Nike's latest products to shoppers as they walk by.
Gallery
Equipment used
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- General integration
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