Two Canal Walk stores for The Foschini Group: Foschini and Sportscene

The Foschini Group (TFG) is a JSE-listed retail clothing group and one of the foremost independent chain-store groups in South Africa. Its strategy focuses on the customer experience.

Both projects are in the Canal Walk shopping centre in Cape Town. The first was a new Foschini store. The second was Sportscene, another TFG brand, in the same centre.

For the new Foschini store, TFG wanted a visual overhaul, and the storefront had to catch shoppers walking past. The work was time-sensitive. AVT handled the integration, so we needed to supply screens that suited the space and could be delivered without delay.

After the Foschini install, the group wanted to improve the in-store experience at Sportscene. The store already had a Bose audio system, so new sound had to build on it. Lumalytic handled the lighting, so audio and video had to fit their design.

At Foschini, we assisted AVT with the integration by providing two Pixel Plus Xcell-I Lite LED screens. On our recommendation, the pixel pitch (the spacing between the LEDs, which sets how close a viewer can stand) and the size were tuned so the outside digital signage would make an impact.

At Sportscene, we integrated the audio and visual solutions. The focal point is a large, curved Pixel Plus LED display, driven by a Novastar screen processor. We also provided a background music system that builds on the store's existing Bose audio solution, adding Q-SYS control (a network audio and control platform).

The Foschini store opened with two LED screens at its entrance, delivered on a time-sensitive project without delay.

Sportscene now has a curved LED display as the focal point of the store, with background music under Q-SYS control. The group came back to us after the first store.